Accumulated in the first 8 months of the year, the export value of vegetables and fruits to Korea reached US$107.25 million, up 3.47% over the same period in 2020.
In August alone, statistics from the General Department of Customs show that the export value of Vietnam’s vegetables and fruits to the Korean market reached US$11.1 million, up 13.66% over the same period last year. .
The Center for E-Commerce Development, citing data from the Ministry of Industry and Trade, shows that there are 6 types of fresh fruits of Vietnam that have been officially allowed to export to the Korean market, including: coconut, pineapple, white flesh dragon fruit, Red flesh dragon fruit, mango, banana.
However, the amount of this fruit to Korea is still low. In which, Vietnam’s banana production only accounts for approximately 2% of the Korean market share and is strongly competing with Philippine bananas (accounting for 75.8% of Korea’s import volume of this fruit).
Vietnam’s coconuts also account for only about 2.6%, pineapple accounted for 0.62%, while Philippine pineapple accounted for 93% of Korea’s total imports of this fruit…
According to the E-Commerce Development Center, although the Korean fruit and vegetable market has a lot of room for Vietnamese businesses, it is a difficult market, with a high level of consumer protection and strict technical barriers. strict.
For fruit and fruit products imported into Korea, businesses need to learn and comply with the country’s regulations on the list of plant protection drugs applied from 2019. Therefore, Vietnamese businesses Nam has to change its own production methods from input to output to meet technical standards and import regulations from this market.
In addition, Vietnam needs to support branding for agricultural products, such as New Zealand with a kiwi brand, the Netherlands with an orange brand, the Philippines with a banana brand, etc.
Vietnam is pushing Korean agencies to open up the market for more fruits such as pomelo, passion fruit, lychee, rambutan, longan, etc.
Currently, the system of commercial centers, supermarkets and convenience stores in Korea accounts for 60%, traditional markets 20%, the rest through online retail. Therefore, Vietnamese enterprises want to export sustainably, they need to find ways to bring goods through distribution systems, retail supermarkets, and convenience stores.