The Japanese fashion chain decided to “lend” space for the Association of High Quality Vietnamese Products to organize a market to sell agricultural products.
This weekend, from October 22-24 at Van Hanh Mall (District 10, Ho Chi Minh City), more than a dozen stalls of Vietnamese agricultural products are arranged in the space in front of Uniqlo store. The stalls sell a variety of fresh fruits such as strawberries, avocado, grapefruit to processed foods such as dried vegetables, rice paper, nectarine and fish sauce.
Mr. Osamu Ikezoe, General Director of Uniqlo Vietnam, said that this activity is “kind green market”, the first time cooperating with the Association of High Quality Vietnamese Products. In addition to the booths at Van Hanh Mall, the Japanese fashion retail chain also arranged space to display and introduce agricultural products at stores in Dong Khoi and Vincom Pham Ngoc Thach.
Depending on the actual conditions of each store, the chain said that it will arrange to support space for exhibition or sale of agricultural products, in order to take advantage of the flow of visitors to shop for clothes. The program aims to continue affirming a long-term commitment to Vietnam, not only doing business but also supporting the local community.
“This cooperation is to support local farmers to overcome the consequences after Covid-19. We understand their challenges in this situation, so we want to become a bridge with customers, through the system. our store,” said Mr. Osamu Ikezoe.
Ms. Vu Kim Hanh, President of the Association of High Quality Vietnamese Products, said that this fair has been held 260 times after 5 years of construction. However, this is the first time cooperating with a world famous brand like Uniqlo. According to her, it is an opportunity for Vietnamese agricultural products to get closer to this fashion chain’s high-income customers.
After the end of the first market, the two sides will evaluate the reaction of customers to continue maintaining cooperation. The association hopes to organize with Uniqlo throughout the weekends in the next 3 months, at suitable flexible locations.
“Hopefully, the cooperation activities between the two sides will open up a great opportunity for small and medium enterprises to contact more new customers, and at the same time be a good first step for a long-term cooperation process. together to make a positive contribution to society as well as the community,” said Ms. Hanh.