Military Insurance Corporation (MIC) has just celebrated the 13-year anniversary of establishment of the business. On this occasion, the company launched a new brand identity logo, reaching the goal of top 3 non-life insurance businesses by 2025.
With new identity, MIC wants to show dynamic, youthful, ready to connect. “The compact, cubic design demonstrates the solidity, conveys the message of ‘strong support – reach out together’. With customer benefits as the focus, MIC wants to be a successful fulcrum, a strong support individuals and businesses “, said the representative of the business.
In the next phase, businesses will focus on product research, investment in technology foundation construction, exploitation of digital insurance potentials, in order to bring convenience to customers.
In the new identity, the leading star symbol is inspired by the Vietnamese flag. Stylized design from moving cubes, showing dynamism and development. This is also a symbol of the connection towards customers, affirming the mission of serving and protecting MIC.
The MIC letter in the logo is firmly and neatly designed. According to the business representative, the structure of the logo is a harmonious combination of three abbreviations and a cube symbol, a symbol for the three pillars and four foundations that MIC has built throughout its development journey. .
The two main colors on the logo are green – the MIC identity associated with the image of the soldier’s shirt, combining red on the flag background. This is also a color that shows the enthusiasm and dynamism of youth, reflecting the enterprise’s resources.
In 2020, MIC will take the lead in digital insurance, build a technology platform, and bring customers new insurance experiences. For example, applying automatic compensation technology with flight delay insurance, bypassing cumbersome insurance claims procedures. In addition, the MIC also uses a multi-channel link network on applications, to help customers own a insurance electronic seal in 30 seconds, anywhere.
Facing market difficulties, as of September, MIC’s original insurance revenue grew 42% year-on-year. Health insurance products received the trust of numerous customers, with a strong growth of 124%. This business also maintains an ROE of 11%.
To date, millions of domestic and foreign customers have used MIC’s insurance products. Many big brands have used the services of enterprises such as Viettel, MB, Yamaha, Samsung, Mobile World, MSB, AB Bank, ACB, HDBank, Techcombank …