Implement digital transformation, improve the efficiency of tourism promotion in the Capital


On the morning of March 24, 2021, the Department of Information and Communications of Hanoi and the Hanoi Department of Tourism signed a cooperation program to propagate and promote activities and events for the capital’s tourism.

The Department of Information and Communications of Hanoi and the Department of Tourism of Hanoi have signed a cooperation program

The cooperation program aims to improve the efficiency of information, propaganda and advertisement for the Capital’s tourism activities and events; renewing ways and contents and increasing the application of information technology in tourism communication; implementing digital transformation in the tourism industry in the period of 2021-2025.

Director of the Department of Information and Communication Nguyen Thanh Liem said that, as the state management agency of the press in the area, the Department of Information and Communications cooperated with the Department of Tourism to strengthen communication content. information, implement propaganda and promotion activities about the capital’s tourism to the people and tourists.

According to Mr. Liem, after the City People’s Committee approved the Hanoi City Digital Transformation Program to 2025, with a vision to 2030, the Department of Information and Communications will accompany the Department of Tourism to implement the digital transformation project. to improve the efficiency of tourism in the Capital.

Accordingly, to serve residents and tourists, Hanoi has installed 25 public wifi points in tourist spots and downtown areas. In 2021, the Department of Information and Communications continues to coordinate with telecommunications service providers to install 9 more public wifi points; at the same time, working with carriers to deploy 5G services to serve tourists and people (currently, VNPT / VinaPhone, Viettel has tested 5G commercialization in some downtown areas).

Ms. Dang Huong Giang – Director of the Department of Tourism said, over the past time, the Department has actively made the connection between management agencies with associations, tourism business clubs, service units: aviation. railway, car, hotel, travel, destination …, building products to stimulate tourism demand, implementing promotional activities, promoting and attracting tourists to promote tourism activities of the Capital.

Thereby, the capital’s tourism activities showed signs of recovery when the relic destinations (Perfume Pagoda, Van Mieu – Quoc Tu Giam, Ngoc Son Temple, Duong Lam Ancient Village …) reopened.

Following the current recovery momentum, many capital travel businesses have introduced attractive stimulus tours such as: Hoa Lo tour at night; Huong pagoda tour reduces 15% of ticket price, Giong – Quoc Tu Giam temple tour reduces 15% of ticket price, Sofitel Metropole and city tour reduce 20% of fare; at the same time, developing new tours for tourists to visit Thang Long four towns, Che communal house – Bo De pagoda – Bat Trang – Hanoi, Soc temple – Me Linh flower village and tours connecting Hanoi with localities. such as Ninh Binh, Quang Ninh, Lao Cai …

In the framework of the festival to stimulate tourism demand and introduce culinary culture in Hanoi in 2021, expected on April 16, the Department of Tourism will hold an event “Announce products to stimulate domestic tourism in the year. 2021 “, attracting the participation of many travel, transportation, hotel and major destinations in the area to promote Hanoi tourism to recover and develop in the coming time.

Le Kim Lien

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