While Covid-19 is still complicated in many countries, using e-commerce, especially Amazon, can help Vietnamese businesses more export opportunities.
At the recent cross-border e-commerce seminar, many experts and businesses said that exporting via e-commerce is a “bright door” in the context of a complicated pandemic, many countries. continue to “block rivers, ban markets”.
Ms. Tran Thi Phuong Lan, Deputy Director of the Hanoi Department of Industry and Trade, said that many export sectors of Vietnam in general and Hanoi in particular are facing difficulties. “Orders are very thin,” she said.
Currently, many importers announce to cancel, delay, or book with only 1-2 months. Therefore, Ms. Lan said, online sales channels are playing an increasingly important role, not only for shopping but also for export.
Sharing the same point of view, Deputy Director of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) Nguyen Thi Minh Huyen commented that through e-commerce platforms, businesses can quickly approach customers in the market sector. big, fastidious like North America, Japan, Europe. However, in order to promote sales, businesses need to understand the selected trading floor.
Mr. Tran Xuan Thuy, Director of Amazon Global Selling Vietnam, informed that in the US, online shopping frequency increased by 14% for all goods and services categories. Some recent surveys also show that, in major markets such as the US, Europe, Japan … a large proportion of consumers claim to buy online even when the pandemic ends.
According to Thuy, Amazon is a technology corporation and the largest e-commerce market in the world, with more than 100 million registered people globally. Therefore, through this platform, businesses can sit in Vietnam but do business in the US, Europe …
Mr. Do Quang Vinh, CEO of T&T Group’s branch in the US, said that with the population, shopping habits of Americans, using e-commerce, especially Amazon, will help Vietnamese businesses most convenient in Market Access. However, he also noted that in order to be successful, businesses need to focus on suitable products and strategies.
“Enterprises need to find out the actual needs of the market, the preferential policies of your country with the exporters to get tax support, to anticipate the costs”, Mr. Vinh said. On the other hand, businesses must also pay attention to the types of licenses, especially careful consideration of buying trademark copyrights.
B2C cross-border e-commerce (business to customer) has reached $ 1,300 billion in 2020, exceeding the previous expectation of $ 1,000 billion. The proportion of this form may also account for 41% this year, an increase of 27 percentage points compared to 2014. The size of the cross-border e-commerce market is forecasted to surpass US $ 3,300 billion in 2 years. next.